For those of you who aren't so familiar with the shoe brand New Balance, they make sneakers that are designed for comfort. Actually, the sneakers originally became successful because they marketed to the elderly, providing shoes that catered to the wide feet.
Interesting, right? Well now New Balance has found that it doesn't hurt to make their sneakers fashionable as well.
Given their track record, I was surprised to see some of these new kicks:
Apparently New Balance is now collaborating with Nine West for a more stylish look. I'm not much of a sneaker person myself, but I was impressed with the turnaround.